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YouTube : Online Video and Participatory Culture
Since launching as a website for everyday video-sharing in 2005, YouTube has become one of the world’s most powerful digital media platforms. Originally published in 2009 when YouTube was only four years old, this book was the first to systematically investigate its cultural impacts and politics, highlighting the productive tensions between its amateur community rhetoric and its commercial media logics.Since then, YouTube has grown as a platform and matured as a company.Its business model is built on coordinating the interests of and extracting value from its content creators, audiences, advertisers and media partners, in a commercial setting where YouTube now competes with other powerful social media and streaming television platforms.Meanwhile, YouTube’s diverse communities of content creators, who developed the platform’s most distinctive cultural forms and genres, have strong ideas and interests of their own. While preserving the original edition’s forensic analysis of YouTube’s early popular culture and uses, this fully revised and updated edition weaves fresh examples, updated theoretical perspectives and comparative historical insights throughout each of its six chapters.Burgess and Green show how, over its more than a decade of existence, YouTube’s dual logics of commerciality and community have persisted, generating new genres of popular culture, new professional identities and business models for the media industries, and giving rise to ongoing platform governance challenges.The book is essential reading for anyone interested in the contemporary and future implications of digital media platforms and will be particularly valuable for students and scholars in media, communication and cultural studies.
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Remediating Sound : Repeatable Culture, YouTube and Music
Remediating Sound studies the phenomena of remixing, mashup and recomposition: forms of reuse and sampling that have come to characterise much of YouTube's audiovisual content.Through collaborative composition, collage and cover songs to reaction videos and political activism , users from diverse backgrounds have embraced the democratised space of YouTube to open up new and innovative forms of sonic creativity and push the boundaries of audiovisual possibilities.Observing the reciprocal flow of influence that runs between various online platforms, 12 chapters position YouTube as a central hub for the exploration of digital sound, music and the moving image.With special focus on aspects of networked creativity that remain overlooked in contemporary scholarship, including library music, memetic media, artificial intelligence, the sonic arts and music fandom, this volume offers interdisciplinary insight into contemporary audiovisual culture.
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Youtube
Introduces readers to YouTube covering its history and worldwide impact.
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The Wolf : Culture, Nature, Heritage
New insights into the changing human attitudes towards wild nature through the depiction of wolves in human culture and heritage. Few animals arouse such strong opinion as the wolf.It occupies a contested, ambiguous, yet central role in human culture and heritage.It appears as both an inspirational emblem of the wild and an embodiment of evil.Offering a mirror to different human attitudes, beliefs, and values, the wolf is, arguably, the species that plays the greatest role in shaping our views on what nature is or should be. North America and, more recently, Europe have witnessed a remarkable return of the grey wolf (Canis lupus, and its close relative the Eurasian wolf, Canis lupus lupus) to eco-systems.The essays collected here explore aspects of this recovery, and consider the history, literature and myth surrounding this iconic species.There are chapters on wolf taxonomy, including the coywolf, the red wolf, and the many faces of the dingo.We also meet the Tasmanian wolf and encounter Nazi Werewolves from Outer Space.The book explores the challenges of separating fact from fiction and superstition, and our willingness to co-exist with large carnivores in the twenty-first century.Biologists, historians, anthropologists, cultural theorists, conservationists and museologists will all find riches in the detail presented in this wolf collection.
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The YouTube Apparatus
The academic agenda for studying social media and politics has been somewhat haphazard.Thanks to rapid technological change, a cascade of policy-relevant crises, and sheer scale, we do not have a coherent framework for deciding what questions to ask.This Element articulates such a framework by taking existing literature from media economics and sociology and applying it reflexively, to both the academic agenda and to the specific case of politics on YouTube: the Supply and Demand Framework.The key mechanism, traced over the past century, is the technology of audience measurement.The YouTube audience comes pre-rationalized in the form of Likes, Views and Comments, and is thus unavoidable for all actors involved.The phenomenon of 'radicalization' is best understood as a consequence of accelerated feedback between audiences and creators, radicalizing each other.I use fifteen years of supply and demand data from YouTube to demonstrate how different types of producers respond more or less to this feedback, which in turn structures the ideological distribution of content consumed on the platform.This title is also available as Open Access on Cambridge Core.
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The YouTube Candidate
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Montkiara 6pax Youtube Family
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YouTube Channels For Dummies
Unleash Your Video Stardom! Ready to shine on the world's biggest stage? With YouTube Channels For Dummies, you'll unlock the secrets to creating powerful videos and channels that captivate audiences and propel your brand to stardom.Four renowned experts guide you through every step, from ideation to production, promotion, and monetization.Master video planning, filming, and editing that demand attentionDiscover cutting-edge tech and tools to capture the perfect shotExplore audio and lighting magic to elevate your content's cinematic quality Develop a loyal community of engaged fans and customers with YouTube Analytics and learn how to leverage AI to streamline your video planning and scheduling.When you've mastered content creation and built your audience, it's time to build your business.YouTube Channels For Dummies reveals proven strategies for monetizing your channel through: Advertising programsSponsorshipsAnd more monetization and brand opportunities Whether you're a bedroom broadcaster, a business looking to reach a global audience, or anywhere in between, this jargon-free guide is your ticket to YouTube superstardom.Get ready to claim your share of the spotlight.
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